Our products combine the power of naturally occurring and advanced science ingredients that are simple to use, highly effective, non-toxic, non-irritating, and absolutely cruelty-free. We do not use aggressive, irritating ingredients. Beyond this, we do not like labels such as ‘organic,’ ‘natural’ or ‘clean,’ which have no consistent definition and tell you nothing about a product’s safety or efficacy. We are committed to bringing you the very best ingredient science and being certified “organic” does not always yield the best ingredient.